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AI adoption, ad spending doubles among Canadian businesses: report
AI adoption, ad spending doubles among Canadian businesses: report
A new report reveals that AI adoption among Canadian businesses has surged, with 32 per cent of small to medium-sized businesses (SMBs) now using ChatGPT to streamline operations, marking a significant increase from the previous year.
Quick Facts
- The Canadian Business Spending Trends report from Float indicates a 32 per cent adoption rate of ChatGPT among Canadian SMBs, representing a considerable rise from the previous year.
- Rob Khazzam, CEO of Float, highlights the widespread embrace of AI and automation as key drivers of efficiency and productivity within Canadian enterprises.
- The report underscores a doubling of advertising spending among Canadian businesses, signaling a potential economic rebound and increased investment for growth.
A significant finding of the report is the doubling of ad spending, indicating a potential turnaround for businesses. The CEO of Float, Rob Khazzam, emphasized the growing focus on automation and AI to enhance the efficacy and output of Canadian workers. The report also noted a substantial increase in the adoption of ChatGPT, with businesses across various sectors leveraging AI to optimize operations and drive productivity.
The report further delved into sector-specific trends, revealing a notable surge in ChatGPT adoption among tech companies and non-tech enterprises. Additionally, it highlighted the cautious approach to spending, with businesses exhibiting restrained financial outlays except for advertising, which saw a significant uptick.
The report’s findings shed light on the evolving business landscape in Canada, with AI adoption and ad spending emerging as key indicators of the shifting economic environment. These developments underscore the growing reliance on AI and the potential resurgence of businesses as they navigate a changing market landscape.
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