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Quick Facts
- Marc Pos, creator of The Traitors, has signed a development deal with Banijay.
- All IP created under the deal will be owned by Banijay and available to its production labels and distributor Banijay Rights.
- Pos is known for creating successful formats like The Traitors and has a track record of working on popular shows and events.
Marc Pos, the creator of the popular show The Traitors, has entered into a development deal with Banijay, a major player in the television production industry. Under the agreement, all intellectual property created will be owned by Banijay and will be accessible to its production labels and distributor Banijay Rights. Pos, known for his successful creation of The Traitors, has also worked on other well-received shows and events, including directing season one of Banijay’s Big Brother in the Netherlands, and working on the Eurovision Song Contest in 2021. His collaboration with Banijay is aimed at exploring and rolling out an ambitious development slate internationally. Banijay’s Chief Content Officer, Development, James Townley, expressed excitement about welcoming Pos to the Banijay fold, highlighting Pos’s creative talents and the potential for creating original IP that influences the cultural zeitgeist.
Pos’s partnership with Banijay is a significant move that could lead to the creation of new and innovative formats with broad international appeal. The deal signifies a strategic collaboration between a renowned creator and a major industry player, with the potential to influence the global television landscape. This development further solidifies Banijay’s position as a leading force in the production and distribution of compelling content, and sets the stage for the emergence of exciting new shows that captivate audiences worldwide.
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