Five More States Join FTC Privacy Suit Against Hims & Hers

Five states enter the case

November 11, 2026, 11:48 p.m. Central time.

Arizona, Florida, Nebraska, Ohio and Wisconsin have joined a Federal Trade Commission lawsuit accusing telehealth company Hims & Hers of improperly sharing sensitive consumer health information and misleading customers about billing and cancellation.

The five states were added to an amended complaint filed in federal court in Northern California, the FTC announced Tuesday. Utah and California, through Los Angeles County Counsel, joined the original action in July.

What regulators allege

The FTC alleges that Hims shared consumer health information with advertising platforms including Meta and Snap despite representations about privacy. It also alleges the company failed to clearly disclose charges and made subscriptions difficult to cancel.

Those are claims in a civil complaint, not findings of wrongdoing. The amended filing adds claims under the five states’ consumer protection laws; the case remains for the court to decide, the FTC said.

The company disputes the claims

A Hims & Hers spokesperson told Reuters that the company would defend itself against the new claims and considers the underlying allegations flawed.

Hims & Hers offers online access to treatments for conditions including hair loss, sexual health and weight management. The case puts the handling of information supplied through online health services under scrutiny.

Timeline

July 2026: The FTC and initial state partners sued. November 10, 2026: The FTC filed an amended complaint adding five states. The case remains pending.